Cath Kidston: ‘I'm not someone who wants to be famous'

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The founder of the eponymous company, famed for its floral designs, says she wishes she’d been braver when she was young and hints at a new venture

Totally, I was one of those kids who played shop from as young as I can remember. I was always making a stall in the garden, or trying to sell my mum’s grocery cupboard back to her. I started my first business, a design company, with a friend when I was 28. But I didn’t open the first Cath Kidston store until I was 34. Before that, I’d worked in shops and galleries.

Related: Not on the High Street co-founder: ‘I got an E in A-level business’

I had a very clear understanding that once I’d sold my business, I’d sold my name

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